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CASE STUDY
HERO

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THE CLIENT

hero training club, in Angel Gardens Manchester, is built on the ethos that leading a healthy lifestyle can be challenging and that exercise is better when it’s together, both in terms of physical results and mental motivation. Every hero member works out as part of a group or with a personal trainer – never alone.

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THE REQUIREMENTS

hero engaged Thirty Six for support with procurement. The inaugural hero at Angel Gardens in Manchester was to become a show site for future sites around the UK.

Thirty Six was asked to deliver a unique set of specifications to help hero deliver four unique studio experiences. Nearly every piece of fitness equipment or ancillary product was bespoke or customised.

The nature of the requirements meant there were significantly more suppliers involved than with a traditional installation. hero required Thirty Six to source the products, manage the suppliers and ensure that a smooth installation took place. They also required management of the finances to be included to ensure that each supplier was paid in accordance with their agreed terms.

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Our mission at hero is to create healthy and happy communities, one unique human at a time. To achieve this, we had to create a truly unique facility at Angel Gardens. We had a very specific vision of what we were trying to achieve and Thirty Six demonstrated early in the process that they understood this. Ultimately this helped us achieve our goal.

In the end we bought products from 18 different suppliers, most of which were either bespoke specifications or customised for our brand. Thirty Six helped us to buy the products we were looking for at the price we were looking for. Having a single point as the contact for all suppliers made for a very effective working relationship.

Outsourcing procurement to Thirty Six was a great decision for hero. It generated significant reductions in our cost base and freed up time allowing us to create the experience we wanted to achieve for our customers.

JON FARRELL
HEAD OF OPERATIONS

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