CASE STUDY
HATTON BOXING
THE CLIENT
Hatton Boxing provide multi-level, online and live ‘boxing for fitness’ training courses, designed to educate fitness professionals. They combine the principals of professional boxing training and functional fitness to create a unique training system, providing the instructor with the boxing knowledge required to deliver safe, fun and effective boxing for fitness sessions.
THE REQUIREMENTS
Thirty Six was originally commissioned to help launch Hatton Boxing products and apparel into the professional and amateur boxing sectors.
Thirty Six quickly identified that the market potential in health and fitness would be more suitable for Hatton Boxing. This would require brand repositioning. 100AND10% were brought in. This included a design and restructure of the website; new brand collateral and marketing strategy were altered to become more attractive to the fitness market. In addition, the brand’s new Pride in Battle premium equipment range was launched.
New strategic partnerships were formed, including with fitness equipment supplier Matrix Fitness and functional training specialists Jordan Fitness, that quickly saw Hatton Boxing become a leading supplier in the UK.
Apart from supplying Hatton Academy graduates, our initial intention was to deliver Hatton Boxing products into professional and amateur boxing. Thirty Six persuaded us that we should concentrate on the health and fitness market instead. It’s a decision that has hugely benefitted our business. From a start-up business, we’re now one of the biggest suppliers of boxing apparel in the UK market and have a good presence internationally as well.
Thirty Six introduced us to a host of new partners to work with. This included marketing, distribution, and reseller partners and Hatton Boxing’s now co-owner, Jamie Cartwright.
Working with Thirty Six gave Hatton Boxing a great basis from which to deliver ongoing success. We love working with these guys.